LeToya Luckett and her “Friends and Family Hustle” co-starToya Johnson have teamed up to become the new faces of the Mielle Organics haircare brand.
Mielle is considered to be the number one growth and moisture international Black-owned natural hair care company.
The company’s founder and CEO, Monique Rodriguez, shared why she chose the two ladies to be a part of the 2021 “Unmasked: I Know My Roots” series.
“Unmasked: I Know My Roots is an elevated take on our journey to empower multicultural women and young girls to showcase their authentic selves unapologetically,” said Rodriguez. “This project is special because it’s a fresh take on Mielle Organics’ ideals as a company and allows me and my fellow ambassadors to show a different side of women’s empowerment.”
— Mielle Organics LLC (@MielleOrganics) March 15, 2021
The former “Destiny’s Child” original group member and native Houstonian shared on Instagram how it felt to learn the truth about her hair origins.
“I am so excited to be a part of this campaign because I’ve always wanted to know where I’m from. One thing about me, I am big on family, and having this opportunity to explore my roots brings me closer to my ancestors!” she said.
Johnson, who rose to fame as the ex-wife of Lil Wayne, said that she has always been a fan of the brand so it was an easy choice for her when she was approached.
“The ‘I Know My Roots’ campaign is a no-brainer for me because I know my roots, and I love where I come from,” Johnson said. “I’m excited as this campaign is also about embracing your natural beauty, going back to your roots, and just unmasking it all. I am embracing my beauty!”
BE ready so you don’t have to get ready and set your alerts and reminders for March 15th as we are about to unmask something amazing! 🔥@toyajohnson KNOWS her Roots!#MIELLEORGANICS #IKNOWMYROOTS pic.twitter.com/GRPx4bUARB
— Mielle Organics LLC (@MielleOrganics) March 13, 2021